Level 2 Award in Digital Marketing

Course Code: 26616

Teacher: This course is being taught by Paul.

What is this Course about?

This accredited course builds on foundational digital marketing knowledge and equips learners with the skills to plan, manage, and evaluate a digital marketing campaign.

Learners will explore a range of digital marketing platforms and techniques, conduct market research, and develop a campaign proposal tailored to a specific audience and objective. The course emphasizes practical application, critical thinking, and strategic planning.

Who is this Course for?

• Small business owners, entrepreneurs, or freelancers looking to enhance their digital presence.
• Individuals seeking to upskill or transition into a marketing role.
• Learners interested in understanding how to plan and execute effective digital campaigns.

Entry Requirements to do this Course:

• A good level of conversational and written English
• Basic maths, computer literacy and familiarity with internet use.

To be fully funded:

• Learners must be aged 19 or over and a resident in Hertfordshire.
• Either, unemployed* and claiming benefits or earning under the National Living Wage - £25,000 per year.
• Or do not have a full Level 2 qualification or above (this excludes maths and English). Other L2 exclusions may apply.

*Please apply for the course and a member of the team will be in touch.

How you will be assessed?

• You will complete a portfolio of evidence throughout the duration of the course.
• Regular Learner Reflections and Assignments.
• A written or digital campaign proposal for a product, service, or cause.
• A short presentation or discussion justifying the chosen strategies and platforms.

How much studying will I need to do outside of the lesson?

2-3 hours per week outside of the live classes will be required to meet assessment deadlines. Examples include:

• Conducting market research.
• Drafting and refining a campaign proposal.
• Reviewing course materials and preparing for assessments.

What learners need to bring/supply

• A PC or laptop to take part in class and complete activities and assignments (a mobile device alone will not be sufficient).
• Internet Access.

What happens after I book this course?

There are two steps to complete before studying with us and booking on here is the first step. Your next step will be to enrol on your chosen course following the instructions in your order confirmation email.

The next steps…

During this course we will talk to you about your next steps which could include attending other courses/workshops such as Social Media for Business, AI in the Workplace, Introduction to MS Word, Excel or PowerPoint, Improving your Skills in MS Word, Excel, PowerPoint and Pivot Tables. Please see the full range of courses we offer.

We have programmes that can support you with your next steps in skills and employment. For further information please see our information, advice and guidance page.

NOTE: This course is for Hertfordshire Residents Only - *With the exception of the registration fee, this course/workshop is fully funded by The Education & Skills Funding Agency for adults who meet a set criteria - please see further details under the 'Further Information' heading.