Introduction to Digital Marketing

Course Code: 26566

Teacher: This course is being taught by Paul.

What is this Course about?

This course is an Introduction to Digital Marketing designed to provide beginners with a comprehensive understanding of digital marketing principles and practices. Over 12.5 hours, participants will learn about various digital marketing channels, including SEO, social media, email marketing, content marketing, and paid advertising. The course also covers setting objectives, understanding the customer journey, creating engaging content, and measuring campaign success.

Who is this Course for?

Beginners who are new to digital marketing.

Small business owners looking to promote their business online.

Learners interested in pursuing a career in digital marketing.

Anyone looking to understand the basics of digital marketing and how to apply them effectively.

Entry Requirements to do this Course:

No prior experience in digital marketing is required.

Basic computer skills: Familiarity with using the internet and basic software applications.

How you will be assessed?

• Practical Assignments: Participants will complete assignments that apply the concepts learned in each session.
• Participation: Active participation in discussions and activities during the sessions.

How much studying will I need to do outside of the lesson?

The final session will include a project where learners will have to present their findings. The amount of time you dedicate to this will be optional.

What learners need to bring/supply

Access to a computer and internet: Participants will need a computer with internet access to complete assignments and participate in online activities.

What happens after I book this course?

There are two steps to complete before studying with us and booking on here is the first step. Your next step will be to enrol on your chosen course following the instructions in your order confirmation email.

The next steps…

During this course we will talk to you about your next steps which could include attending other courses/workshops such as AI in the Workplace, Public Speaking and Presentation Skills and others. Please see the full range of courses we offer.

We have programmes that can support you with your next steps in skills and employment. For further information please see our information, advice and guidance page.

NOTE: This course is for Hertfordshire Residents Only - *With the exception of the registration fee, this course/workshop is fully funded by The Education & Skills Funding Agency for adults who meet a set criteria - please see further details under the 'Further Information' heading.